Crisis Communication Playbook

Who Is This For?

Why Most Companies Fail During Crises

Without a well thought plan, you risk:

🚫 Panic-driven decisions that escalate the problem.

🚫 Lost customer trust and investor confidence.

🚫 Long-term reputational damage.

How We Build Your Crisis-Ready Playbook

Steps:

  1. Risk Assessment: Identify your top threats.
  2. Scenario Planning: Pre-build responses for likely crises.
  3. Template Creation: Draft emails, social posts, and press releases.
  4. Training: Prepare your team to act swiftly.

What You’ll Get

  • Crisis Scenarios: Predefined plans for data breaches, negative press, etc.
  • Response Templates: Ready-to-use emails, social posts, and press releases.
  • Escalation Workflow: Clear steps to manage and resolve issues.
  • Spokesperson Training: Media-ready talking points and simulations.

Transparent Pricing, No Surprises

Essential Playbook

$2,000

Ideal for early-stage startups.

Includes:

  • 3 crisis scenarios
  • Response templates

Delivered in 14 days

Comprehensive Playbook

$3,500

Best for scaling SMEs.

Includes:

  • 5 scenarios
  • Response templates
  • Escalation workflows
  • Spokesperson training

Delivered in 21 days

Add-Ons

24/7 Crisis Support Retainer

+$1,500/mo*

Post-Crisis Reputation Audit

+$1,200

*Contact us first for retainers.

Your Questions, Answered

How long does it take to create the playbook?

2–3 weeks after we complete the initial risk assessment.

What if we need changes after delivery?

We offer 1 round of revisions at no extra cost.

Do you handle crisis management in real time?

Yes! Add our 24/7 Crisis Support retainer for immediate assistance.